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'On Friday's We Wear Pink' - Wear It Pink For Breast Cancer Awareness Month: Friday 19th October

There’s never been a better time to don pink this season, than to do it in aid of Breast Cancer Awareness Month. One of the biggest fundraising events in the UK, Breast Cancer Now’s Wear it Pink day sees thousands of amazing people across the country all adopt pink into their wardrobes for one day only. This year, the Wear it Pink day falls on Friday, 19th October, so we’re ever so sorry Regina George, but on Friday’s we wear pink too.

Since Breast Cancer Now’s first event in 2002, they’ve single handedly help raise over £30 million for their life-saving research, which is focused on four key areas - risk and prevention, early detection and diagnosis, treatment and secondary breast cancer. Breast Cancer Now’s aim of preventing breast cancer taking lives has never been more important, with 1 in 8 women at risk of experiencing breast cancer at some stage in their life.


Breast Cancer Awareness month is a worldwide annual campaign, involving thousands of organisations. The UK's largest breast cancer charity, Breast Cancer Now's aim throughout this month is to highlight the importance of breast awareness, education and research, by campaigning across the nation and of course, wearing it pink along with the rest of the nation. 

Breast Cancer Now’s wear it pink day on Friday, 19th October is one of the biggest fundraising events in the UK and aims to get as many people as possible involved in raising both awareness and funds for breast cancer research, by encouraging people to wear it pink in their communities, schools or workplaces. Breast cancer touches the lives of millions of us in the UK and for every diagnosis, there are families, friends and loved ones that also feel the fear and uncertainty that the disease brings, so raising awareness has never been more important.


It’s never been easier to get involved with fundraising, thanks to Breast Cancer Now’s Wear it Pink day. Here’s some inspiration on how you can get involved in the action…

WORKPLACE: Organise your colleagues and encourage them all to wear pink and join in the fun on Friday, 19th October. Whether it’s simply getting the men to don a pink tie or shirt, or going all out and rocking all pink everything from top-to-toe, be sure to get everybody in your workplace involved with the fundraising event this October and host a sweepstake or quiz, to keep things interesting and raise maximum funds.

SCHOOL: There’s few things better at school than a non-uniform day, so be sure to ditch the uniform for a good cause this October and come into school wearing pink on Friday, 19th. And what’s the only thing better than ditching the tie at school do I hear you ask? Why, it’s a break-time cake sale of course!

HOME: Bring everyone together from neighbours to family members to friends, and help raise vital funds for Breast Cancer Now. Perhaps you can host a pink pamper evening and encourage attendees to pay for their treatments, or perhaps baking’s your thing and you can host a pink themed cake sale. Or if pink bubbly is more your thing, then host a Wear it Pink party and invite everybody to come and raise funds this Friday, 19th October. The possibilities are endless, so get creative and see what fun activities you can come up with this month to help raise funds.

There’s nothing more beautiful than when the world of fashion and charity collide, so ditch the excuses and bag yourself a pink outfit now, to give a nod to the pink trend this season whilst raising money for an important cause. We've compiled a selection of our top pink picks (what a mouthful) from our Pink Life category on to help you not only nail your fundraising aim this month, but also one of this season's biggest trends. 

PINK OUTERWEAR Pink Outerwear Images

If you thought pink was strictly reserved for warmer climates and pretty spring days, then I'm afraid you thought wrong. Pink outerwear is having a moment this season, with pink faux fur coats flooding both the high street and street style this month. Shop our collarless faux fur coat in pink now, to make a statement on Wear it Pink day and have you leading in the style stakes this autumn/winter. If you’re after something a little more subtle, then opt for our blush pink knitted scarf or beanie with pom pom detailing to slowly incorporate pink into your wardrobe, or bring a touch of glam to the fundraising day this Friday in our faux fur scarf with silk lining, ooh-la-la!


Collarless Faux Fur Coat  //  Double Breasted Boucle Formal Coat  //  Hooded Puffa Jacket  // Chenille Knitted Gloves


PINK DAYTIME  WEARPink Daytime Wear Images

If you don't fancy parading around in a faux fur coat on Wear it Pink day, then choose from a selection of casual daywear from our Pink Life category, with everything from distressed tunic jumpers to blush pink jeggings to pale pink duster jackets. There's no reason to shy away from pink with our subtle approaches to pink, so with no hot pinks in sight, you have absolutely no excuse not to rock pink this season. Team a simple blush pink jumper with mid-wash denim jeans and a pair of chelsea boots for a classic, feminine daytime look. 


Fluffy Cut and Sew Jumper // Fluffy Cut and Sew Skirt // Scallop Hem Jumper // Cold Shoulder Top // Tie Front Jumper


PINK EVENING WEAR Pink evening wear

If you're hosting a Wear it Pink party this October, then make sure you're dressed for the occasion and choose from our selection of evening looks, available in an array of pink hues. From our pink glitter metallic culotte trousers to our crushed velvet midi bodycon dress in pink, we’ve got the goods to ensure you’re the hostess with the mostest who stands out from the pink crowds.  


  Pleat Frill Neck Tie Front Blouse // Ribbed Zip Front Bodysuit // Frill Halter Neck Wide Leg Jumpsuit // Platform Court Shoes


PINK LOUNGEWEAR Pink Loungewear Images

If you're bypassing the party and hosting a pamper night in to raise money for Breast Cancer Now, then make sure you’re rocking pink from head-to-toe, with a little help from our wide selection of loungewear. From crushed velvet joggers to distressed dusty pink hoodies perfect for snuggling up infront of a movie with, we've got all the cosy goods to help you host your pamper night in style this October. 


Teddy Rib Neck Sweatshirt //  Velvet Playsuit  //  Colour Block Hoodie //  Baby Girl Tee and Short Set

No matter how you're fundraising for Wear it Pink day this month, make sure you're dressed for the occasion and shop our full pink range over at Select now! For further information on how to raise money for Breast Cancer Now, then click here and for further information on Breast Cancer, then please click here


Tags: Breast Cancer Awareness, Charity, Fashion, Fundraising, Wear it Pink